A lot of companies are using video when it comes to corporate training and learning. This isn’t a surprise when you look at the advancements in video technology in the past two decades. Accessibility and quality both have increased, therefore companies can now connect with their employees and engage them regardless of where they’re located.
But video’s doing a lot more than just offering more instruction layers. It’s literally changing the way that employees are learning at work. It is creating a richer, deeper experience for just not the participants but also for the instructors. Video instruction’s a great way to enhance a company’s training.
Below are great benefits when you use videos for training and learning in your company.
#1: Cost Reduction
It can be very expensive and time consuming to do corporate training. When you use videos, it will reduce the organization and planning of training that is done in person. It also will eliminate the cost associated with using a facility. Corporate video’s able to be used for things such as company news and announcements, product training, and on-boarding. The best thing about it is that it can be accessed by employees no matter where they are and no matter what time it is.
#2: Different Styles of Learning are Accommodated
Years ago, training in the workplace included manuals. This is a great choice if you like to read. But if you’re not a reader, it can be difficult. It’s been said that when someone hear something, they only remember 10%. When they read something, they remember 30%. But when they see something, they remember 80%. Video’s mostly visual, though it encompasses a lot of styles of learning. These styles are reading/writing, visual, kinesthetic and aural. Video will also help participants with learning at the pace they’re comfortable with and they can watch the videos over and over to catch things they might have missed.
#3: It Will Keep Employees Engaged
There was a report from Nielsen which discovered that 44% of the web video’s viewed in the workplace, so you want to use this to your advantage. Video will engage and motivate your employees in ways that communication that is text-based won’t. When your employees can access training videos, they’re able to view that content at a pace they’re comfortable with as well as during their own time. They also can use the device they want to use, which often will include mobile. Video will also provide a human element, so the participant feels like they’re being mentored personally.
#4: Travel is Reduced
A lot of people don’t want to be constantly traveling. One of video training’s biggest benefits is that travel is reduced. When you invest in company video training, you’ll eliminate time taken from your office and plane travel. When you have video right there, it can help with connecting your company’s trainees to experts on the subject matter across the globe and won’t require the experts to be brought in. Not only does this reduce costs, but it also will eliminate the headaches that come with arranging travel. This isn’t just useful for training employees but also when you are arranging training on products in different locations and branches.
#5: It Gives You Insight
Most of the video platforms will give you a lot of analytics which will help you with understanding those who participate. You are able to track engagement levels and attendance easily so you’re aware which of the course components can be easily understood by employees and those that are harder. You are able to also track completion of courses, which can help you with immediately gauging the employees who have completed their training.
When you are looking for an effective way that you can train your employees while saving money and time, you can do it with video training. Not only does it save time and money, but it also can be effective in training people who are in the home office and even across the world.
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Trent Kamerman is the owner of 800-Kamerman. A native of Orange County, California, he’s owned a video production company since 1990. Trent offers commercial production services to local and corporate clients in Orange County and Los Angeles.