Every small business wants to get found on Google, increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand.
All of these things are good, but there’s one less common way that not many small businesses think about that can help reach this goal: building a trustworthy website.
With all of the online competition going on, ensure that your small business website isn’t being passed by, make sure that it at least contains these elements:
Professional Website Design
Often, the website is what forms the first impression of your company. This is why web design is essential. It can make or break a sale, and possibly even your company.
With web design, it’s about the details. Everything matters, and nothing should be overlooked. If you are not technically inclined, hire a good web design firm.
If your company graphics look like something from a 1998 Geocities website, you’re only hurting yourself. Graphics should help emphasize your message and add a level of interest, not just fill space.
Use graphics for a purpose. Clean, professional graphics will help you attract the reader and encourage them to move through the rest of the content without distracting them.
Easy to Read Content
Do your best to break up your content. Use as few words as possible and get to the point. Don’t hide your business behind industry vocabulary. Using big words won’t make you sound smart but it will confuse potential customers.
Consistent Color Scheme
Selecting a color scheme for your small business website isn’t something you toss together with no rhyme or reason.
The colors you select actually contribute to your businesses identity and branding, so be sure to select something that makes sense for you.
A functional navigation bar for your website should help organize your content and make it easily accessible.
A navigation bar makes it easy for visitors to make there way around your site pages without having to click the back button. A navigation bar contributes to the user experience, and helps to ensure that your visitors go where you want them to.
Use A Video
Videos can be used to demonstrate the way a particular product or service works. This approach plays into the “I’ll believe it when I see it” mentality that plagues consumers on a regular basis. Having the ability to show your customers exactly how something works is much more powerful than a written tutorial.
Companies frequently post testimonials from happy customers. Testimonials build trust by showing that other people have used and recommended the company’s product.
If your website is lacking this critical element, it’s not that hard to obtain. If you’re confident in your product or service, feel free to reach out to your existing customers for statements and feedback.
Positive reviews can then be published to your website’s homepage, a case studies page, a landing page, and so on.
Years of Experience
Companies that show years of experience instill trust in visitors by asserting that they are experts in their field. It signals that they’ve been trusted by thousands of customers and have a leg up on the competition because they have knowledge that is attainable only through years of experience.
Good Practice Seals
Trustworthy website design means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products.
My name is Charlie Rose with SEO Mechanic. My passion is search engine marketing. I love it so much that I have made a career out of it for the past sixteen years (and counting). Charlie works with SEO clients around the world; and locally in Naples, Bonita Springs, Estero, Fort Myers, Cape Coral, Punta Gorda, Port Charlotte and Tampa, Florida.